For years, B2B revenue teams survived on a simple formula. More reps, more sequences, more “pipeline.” The classic playbook. The safe playbook. The playbook everyone swear...

B2B growth used to mean one thing: throw enough bodies and bad data at the wall until something sticks.

SDRs dialing from spreadsheets. Marketing teams guarding “demo request” forms like state secrets.

B2B sales has a dirty little secret: most of it is garbage. Mountains of bad data. Endless spray-and-pray emails. SDR armies burning out on work that barely moves the needle.

Michael Heiberg, CEO of Ocean.io, has one answer to all of it: fix the da...

In today's data-centric business environment, marketers face both a challenge and an opportunity: the challenge of navigating through a lot of data and the opportunity to use its potential for precise targeting, personalization, and strategic deci...

LinkedIn is a professional networking platform that connects individuals, businesses, and professionals across the globe. Launched in 2003, LinkedIn has transformed how professionals network...

Sales emails are a powerful tool as a B2B outreach strategy. Here we will outline the effectiveness of sales emails in reaching and engaging potential clients, highlighting the advantages that make them indispensable in modern...

The business landscape is hyper-competitive, and B2B (business-to-business) sales professionals face numerous challenges when reaching their revenue goals and maintaining a competitive edge.

Total Addressable Market (TAM) is a fundamental concept in marketing that outlines the entire potential market size for a particular product or service. TAM represents the total revenue opportunity available for a business in a...

In B2B lead generation, success hinges on a clear understanding of the different stages in the sales funnel. Prospects and leads may seem interchangeable, but they have distinct roles in identifying and converting potential customers.

Contrary to the notion that email is an outdated communication channel, it continues to be a powerful business tool. With its unparalleled reach, personalization capabilities, and proven return on investment...

Intent data is a tool that tracks and analyzes online activities and behaviors of individuals and businesses. The aim is to gain insights into their interests, preferences, and purchase intentions.